Integrating Marketing & Accounting
We believe that marketing, like accounting, is an essential part of business. Often confused with advertising, marketing is much more than handing out business cards or blanketing a neighborhood with flyers. Marketing encompasses every activity necessary to get your product (or service) from the "drawing board" into your customer's hands. From product design, branding and pricing to web solutions, marketing builds your company's image and sells your products and services.
Our Marketing Services Include:
- Company name selection
- Logo design
- Strategic marketing plans
- Business cards and letterhead
- Graphic design
- Branding/Identity campaigns
- Company apparel with logo
- Website design and maintenance
- Search Engine Optimization (SEO)
- SEO copywriting
- Pay-Per-Click campaign management
- E-mail marketing campaigns
- Monthly/quarterly analysis of web statistics
- Web consulting
Modern vs. Traditional Marketing: Which Method is Better?
Marketing strategy should enable business owners and managers to establish and maintain connections with their customers. Marketing has come a long way from the days when sales staff used advertisements, brochures, and tele-marketing to reach customers. Today we have a host of e-tools, like e-mail and social media, in the marketing bag. Do today's marketing tools work better than the more traditional approach to reaching customers?
The answer is that most businesses need a combination of methods to reach their customers. Many businesses modify their traditional marketing methods to accommodate technological advances. Some firms depend heavily on modern tools while others prefer to use tried and tested marketing practices. Either way, companies learn quickly that to adapt to an ever-changing market, they will need to keep a fresh approach to marketing.
In developing marketing strategy, many experts choose modern methods first. After all, they seem to be more cost-effective over time. However, traditional approaches should not be discounted in the face of new innovations any more than modern marketing tools should be ignored simply because more traditional ones have always produced results. Successful marketing combines both approaches in a carefully measured and evaluated plan. So, the question becomes less about which method is better and more about what combination of methods will produce the desired results. A successful business has put in the time and effort to discover the marketing strategies, old and new, that work.
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